OUR STORY
FIIRI, which means 'to see' in Somali, is Scandinavia's first Black-owned and operated modeling agency, founded in 2019 by Somalian-born refugee and Scandinavian entrepreneur Mona Mohammed Ali.
OUR MISSION
As a start-up, we continue to grow and excel in our mission to create a diverse, equitable, and inclusive community that normalizes representation for BIPOC and LGBTQIA+ people of all abilities in the fashion industry.
We do so by advocating for and empowering our models to see themselves with the intrinsic beauty, uniqueness, and talent they hold. We also nudge the industry in a direction where unlearning biases and upholding transparent cultural awareness is as routine as on-set hair and makeup.
At FIIRI Agency, education, and empowerment go hand in hand.
