“I won’t stop speaking about [diversity in fashion] until I see an improvement.” -Naomi Cambell
FIIRI - the evolution of the traditional model agency and Scandinavia’s first diverse and inclusive model & creative agency. Founded in 2019 by Somalian-born refugee and Scandinavian entrepreneur Mona Mohammed Ali. FIIRI is rooted in the desire and demand for diverse & inclusive representation within the fashion and creative industry.
“Diversity” isn’t defined by one particular group. FIIRI encourages the individual creativity of BIPOC (black, indigenous, and other people of color) talents in front and behind the camera.
FIIRI’s mission is to spread cultural awareness through creative outlets. It is simply not enough to see black and brown faces on magazine covers and runways - real representation means having diverse teams on set, encouraging creative direction and the engaging of ideas from marginalized voices, as well as normalizing proper hair, makeup & beauty routines for BIPOC models. FIIRI strives to work with brands that see representation as an engrained behavior, not just a trend.
Who are we representing?
In addition to the typical functions like model management, career development, and placement, FIIRI often promotes models through social media in order to help increase followers, and assist with gaining more visibility. Clients tend to be interested in models with a strong social media presence. At FIIRI we seek to represent women, men & non-binary professionals of color in the following creative roles:
FIIRI is based in Stockholm and Denmark and we are planning more openings soon!